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Seth Godin is a thought leader and wrote "Purple Cow"
Seth Godin is a thought leader and wrote “Purple Cow”
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A thought leader is somebody who shares thoughts, stories and knowledge surrounding a specific topic. Usually thought leaders share forward-thinking thoughts, inspiring quotes and share other relevant information surrounding their topic(s) of expertise.

Many thought leaders blog, Tweet and share their relevant content in a constant fashion on other networks. They appear on top thought leader type lists.

True thought leaders usually don’t call themselves thought leaders, gurus or experts. Other people do because they are recognizing the value these thought leaders are offering to the community.

Thought leaders share value first and often don’t charge for this value. Over the long term, thought leaders might sell related products, write and sell a book and get booked to speak at conferences.

A thought leader’s message is often most powerful when it’s wrapped into a story. The best thought leaders share his or her point by wrapping it into a story that the audience can relate to.

Read next: Use these storytelling skills to tell better stories for your company

Examples of thought leaders

Vala Afshar – customer service/engagement
The late Steve Buttry – the future of journalism
Seth Godin – marketing
Dale Partridge – living a positive life
Maria Popova – context
Joe Pulizzi – content marketing

Dan Rockwell – leadership and organizational culture
Michael Brenner  – content marketing
Kristina Podnar – digital policy
Scott Brinker – tech 
Barry Schwartz -SEO

Victoria Lee of 100 Pound Social joined me on this podcast episode to discuss how you can become a thought leader and why you would want to.