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Twitter Analytics launched for all Twitter users in 2014. Twitter users can now log in and see how many people have seen specific Tweets, how many engaged with them through Retweets or Favoriting, for example, and how many people have clicked on links.

This is a great tool to see which Tweets performed well with your followers. Twitter analytics also in general show that links in Tweets don’t particularly perform well. When compared to impressions, link clicks are relatively small. While it’s OK to link from time to time, Twitter Analytics can now show you specifically how Tweets with links or without are performing.

twitter analytics