New: How I’m publishing my podcast as a video podcast on Spotify

Estimated read time: 3 minutes

Having a video podcast on Spotify just makes sense.

  1. I’m already publishing my podcast on Spotify anyway.
  2. I already have video of my podcast as most episodes are livestreamed.

It used to be that only specific celebrities were able to have a video podcast on Spotify. So I was pleased to hear on the Marketing O’Clock Podcast on Sept. 3, 2021, that I could now submit my own show as a video podcast. I did that right away and was approved to add the Business Storytelling Podcast in audio and video on Spotify by the middle of October.

Video podcast on Spotify example

What are video podcasts?

At the simplest level, a video podcast is simply a video version of a podcast. Video podcasts are another way for brands and creators to show off their personality and build a relationship with their audiences.

Podcasts are usually thought of as audio-only and distributed via major podcast channels – like Apple, Spotify, Google Podcasts, etc. And that’s how many companies that dabble in podcasts think of them. But of course, there is more.

There’s really no reason to not record your podcast on video as well. If for no other reason than to upload the video file to YouTube and now Spotify.

In addition, if you livestream your podcast, which I highly recommend, you can also simply use that video file and upload it to Spotify.

Where can listeners find video podcasts on Spotify?

Spotify video podcasts can be watched on desktop and in the mobile apps. It’s not necessarily super easy to find and it took me a while to find the video version on the iPad app. Once I clicked on the episode cover art, the video started playing. But there was no indication given that I should consider clicking there.

This video shows how that looked:

How to publish your video podcast on Spotify

It’s pretty simple through Anchor. When you start with a new episode, simply click on New Episode and upload your video file.

video podcast on spotify upload

Make sure that this is the final version that you want to use as you can’t edit it or even preview it once it has been uploaded.

video podcast on spotify add to unpublished episodes

I thought I had seen an option to edit the audio version but can’t seem to find it as of this writing. Either way, just make sure to edit it before importing the file. I use the video editor that comes with my PC or this online Video Trimmer. I usually don’t edit my livestreamed episodes but do trim out the beginning countdown, which I use on the livestream to give me some time to get the show started.

From there, you just publish the episode as you normally would. Anchor will publish the video and audio versions to Spotify and audio-only to all the other podcast channels.

Video podcasts conclusion

To me, it just makes sense to take advantage of this feature. I’ve never been a fan of limiting podcasts to just podcast channels anyway so this is another evolution that makes sense.