What Google Ranking Tracker should I use?

Estimated read time: 2 minutes

A Google ranking tracker, also called an SEO tracker, can be used to measure where our specific pages and articles rank in Google Search Engine Results Pages (SERPs).

There are plenty of standalone tools out there that you can consider. I discuss several of those in my SEO performance article. And plenty of WordPress SEO plugins are available. Then, there’s a new way to analyze an existing article’s SERP ranking. An integrated tool directly in your article.

I’m a fan of making workflows efficient. And one way is for content creators to create content directly in the CMS. I do that in WordPress. No writing in Google Docs, editing in there, copying and pasting, and adding images and links later. The fewer steps a process can have, the more efficient creators can be. Of course, we still need the proper steps and create content worth consuming.

Another reason writing in WordPress makes things easier is because the Yoast Plugin can directly grade my content against best SEO practices  Once my content’s readability and SEO measurements are green, I’m on track to get ready to publish.

yoast seo plugin

I also use the Grammarly Chrome extension to further check my content’s quality.

Google ranking tracker in Yoast

As I was using Yoast while writing an article, I ran across the new built-in functionality to Track SEO Performance through Wincher.

google rank tracker in yoast

This shows up near your article in the Yoast plugin. The first time you want to use it – click on the toggle switch – you’ll have to sign up for a Wincher account. From there, you are set to go. You get five free keywords, and it’s 29 euros per month for another 495.

Why an integrated Google ranking tracker is great

This setup works exceptionally well when we look at the existing content and update it continuously.

Indeed, I can look at the metrics in Google Search Console or a similar platform, which is preferred when looking at the big picture  But, there are also times when I’m looking at the specific existing content. I’m actually in the post to see what’s in there. In those cases, it’s much easier just to scroll down and see how the content currently ranks.


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