What is short-form video and how can brands use it?

Estimated read time: 2 minutes

Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video storytelling.

  • What is it?
  • How can brands implement it?
  • What makes for a good story in this format?
  • And more…

Short-form video is often found on social media networks in the form of:

But, it can also be used on websites. Instagram Reels can be embedded, for example. TikToks and YouTube Shorts can not be embedded as of July 2022.

Read next: Is adding embedded content to a website a good idea?

Typically, short-form video is under 60 seconds and is less formal than other more traditional types of videos, Angela said. That can be a challenge for some brands to create content like this.

Being less formal doesn’t mean content shouldn’t be strategic. For example, My daughter and I publish (almost) daily Instagram Reels, and they usually relate to a content strategy topic – usually podcasting.

Angela said even short-form videos could and should include scripting. Consider what the story should be, make a short outline, and many videos have an on-screen copy.

Try to make it personal – like you are engaging with the viewer directly and speaking to them personally.

  • Look at the camera
  • Smile
  • Use “you” in spoken words, on-screen, and captions.

Short-form videos are usually 6×19 and not the traditional 16×9. Many users watch these on their phones, and TikTok has made that format popular. The easiest way to produce these formats is to shoot the footage that way. That’s what my daughter and I do. You can also edit existing 16×9 footage into that format using Canva or get help from a video editor.

Read next: How to easily resize horizontal video to fit vertically in Instagram Stories and Reels

And keep in mind that you can typically repurpose your videos from one channel to others. For example, I usually use our Reels on TikTok, YouTube, and LinkedIn.


Listen to my podcast