Email, Tweets, texts, Facebook comments and who knows what’s next. When we are actually participating in our online and offline communities, people will talk with you and respond to things you say. The way we respond and at what speed can also be indicators at […]
Maybe it’s time to retire the phrase “target audience”
As we are targeting audiences, defining target customers and using similar kinds of terms, I wonder if those phrases will withstand the test of time. Targeting somebody brings to mind an image of somebody with a target on their back. We are after you! Now, […]
Everyone is an influencer to somebody
Marketing to an influencer is one of the latest marketing trends. You need to reach a bunch of people in a certain demographic or interest group, so you go out and identify somebody that this particular group listens to. You’ll then somehow reach out to […]
The speed at which we respond on social media is important
It might even be nearly as important as what we actually say, said Scott Stratton during his keynote at Content Marketing World in Cleveland in September 2014. I believe that’s true… If I post something to social media – a question to a brand, for […]
Who should run social media? Communications, the expert or an agency?
As many organizations are realizing that social media is not just a fad and a valuable channel for customer acquisition, the question arises: Who should run our branded social media account? Your options include: Marketing, communications or a related function in that area of the […]
PODCAST: Content marketing helps experts become wider known
This podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here with the Authentic Storytelling […]
Tweeting from conferences: Add value – not boredom
I love Twitter and I love Tweeting from conferences. I even “live” Tweet my own presentations. But there’s a difference between sharing meaningless blubber and sharing interesting, meaningful and unique content. Doing the latter can be very engaging and rewarding for the Tweeter and his […]
TV Interview: What’s Authentic Storytelling and Why Does It Matter?
This TV interview explains what authentic storytelling is and how it can help people become and stay relevant.