Christoph has helped companies share their unique stories more efficiently and better to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including:
- healthcare
- nonprofits
- SaaS
- publishing
- technology
- professional services
Recently, he led an integrated content strategy at a market research software platform and increased the company’s online share of voice while driving awareness with prospects and the industry through content of several different types, including:
- Written articles
- Podcasting
- Livestreaming
- Social media
- Short-form video
- And more…
He currently leads and implements content strategy at Growgetter, a growth marketing firm that works with clients in the market research and insights industries.
Building and engaging prospects
The companies he’s worked with have seen better prospect and customer engagement and growth through content.
His podcast – The Business Storytelling Show and livestream have been downloaded over half a million times and listened to in more than 100 countries. It was listed as a Top 1.5 percent podcast to listen to globally – out of 2 million podcasts. It was also listed as a Top 20 storytelling podcast in 2021.
He can help you:
- Create better business content at scale to drive awareness and keep it
- Integrate strategic conversion points to get the most out of your efforts
- Have effective workflows
- Create a high-performance (and fun) culture
My Content Performance Philosophy
My philosophy has 5 pillars:
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- An embraced content performance culture
- Innovation by all
- Next play mentality
- Right players in the right seats
- Ongoing evaluation
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Certifications Awarded
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- Google Analytics
- Email Marketing (Hubspot)
- Inbound Marketing (Hubspot)
- Inbound (Hubspot)
- Content Marketing (Hubspot)
- Growth-Driven Design (Hubspot)
- SEO Fundamentals (SEMRush)
- Conversational Marketing (Drift)
- Google Analytics (LinkedIn)
- HTML (LinkedIn)
- Keyword Research (SEMRush)
- SEO (LinkedIn)
- WordPress (LinkedIn)
- Content Strategy Certification (Writer Access Academy)
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Predictive Index
This common survey used in hiring has me listed as a Maverick.
How coworkers describe me
My strength finder
My creative type
Recommendations
Christoph is a globally-recognized content marketing expert. Some of his awards include:
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- Top marketing influencers to follow in 2023 (IZEA)
- Top 20 content writing influencers in 2023 (Smile Media)
- Top 4 content marketer to follow in 2022 (Outranking)
- Top 50 Marketing Influencers 2022 (The Awards Magazine, December 2021)
- Top 100 content marketer to follow (Buzz Sumo, October 2021)
- Top 30 marketer (Engati, July 2021)
- Top 5 percent global podcaster (Listener Notes, January 2021)
- Top 100 CX influencer to follow in 2021 (Engati, December 2020)
- One of 50 podcasts to listen to in 2021 (Thinkers 360, December 2020)
- Top 5 Business Storytelling Podcast (Feedspot, November 2020)
- Top 24 marketing influencer in 2020 (Relevance, April 2020)
- Top business podcast to listen to (Hippo Direct, April 2020)
- No. 36 B2B thought leader to follow in 2020 (Thinkers 360, December 2019)
- Top 14 content marketer (Omnikick, September 2019)
- Top 50 content marketing influencers at Content Marketing World 2019 (Top Rank Marketing, September 2019)
- Top 100 digital marketer (Buzzsumo – June 2019)
- Top 50 content marketer (Atomic Reach – January 2019)
- No. 21 on list of Top 100 Content Marketers (Express Writers/Buzzsumo – July 2018)
- Top 25 content marketing influencers (Onalytica_ – 2018)
- Top 100 social media blogger (Revive Social – June 2018)
- Top 8 public relations expert to follow (PR Daily – 2017)
- No. 4 – top PR people to follow (PR Daily – 2017)
- Top 140 marketing Twitter accounts to follow (Axonn Media, 2017)
No. 2 social media blog to follow in 2017 (Zapwater Communications) - Top 10 Twitter accounts to follow for effective marketing (2017)
- Top 50 (No. 13) most interesting blogs for journalists (2017)
- No. 2 on the global #hit100 of healthcare social media influencers (2016)
- No. 3 Content Marketing Account to Follow on Twitter for 2016
- Top 25 most interesting social media blogs in 2016
- Most Influential on the 2015 HIT99 Healthcare Social Media List
- IMA Marketer of the Year – 2015 and Best Blog – Community Engagement
- Top 10 content marketers on social media by Klout – 2016
- 100th Most Influential Marketer (Content Marketing World)
- 89th Most Influential Content Marketer on Twitter (Axonn Media, London)
- No. 2 social media blog to follow by E2M Solutions – 2017
- No. 5 content marketing expert to follow on Twitter by VEInteractive
- No. 14 (of 45) content marketer globally to follow (Mount Now)
- 2012 Corridor Business Journal Forty Under 40
- 2007 one of three Young Iowa Journalists of the Year
- 2001 to 2005, numerous Iowa Associated Press Managing Editor reporting awards
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What clients have said:
“I was a client of MedTouch and had a great experience working with Christoph when he was with them. Not only was he passionate about content marketing and social media, he was very knowledgeable and thoughtful with his advice and recommendations. He was also extremely responsive and his follow through was exceptional.” – Daphne Tam, Assistant Marketing Director, UC Irvine Health
“Christoph was a fabulous presenter. He trained both our staff and agencies on storytelling and everyone walked out with some key takeaways to improve their own storytelling. He made it easy to have a conversation and didn’t just stand in front of the group and present. He moved around, engaged people, and made the training interactive. I would definitely recommend Christoph for those wanting to work on their public speaking skills!” – Jenna Walsh, Director of Resource Development, United Way of Siouxland
Let’s talk:
Ctrappe@gmail.com