Estimated read time: 4 minutes
Why this book?
Making the right career choice can be hard enough as it is. What do we like to do, what are we good at, and what career is fulfilling and pays the bills?
While I can’t answer those questions for all careers, let’s talk about marketing. What’s good about marketing? How do you decide if it’s for you? Let’s discuss the question: Is marketing a promising career?
Buy ”Is marketing a good career” on Amazon:
Buy a single signed copy (US only)
Which version is best for you?
Each version has advantages and disadvantages so let me share my thoughts here so you can pick the right one.
The paperback is great when you want to use the exercises within the book and want to use the provided space to brainstorm and reflect.
The Kindle version is great for space reasons as you don’t have to carry a physical book. It’s certainly harder to do the written exercises on the Kindle version, but you could use a piece of paper or the notes section on your device.
The hardcover is perhaps a bit more of a collector item. Consider getting that when you are going to hear me speak at a conference and stop by after to get it signed.
About the author
I’m not a fan of being interrupted by marketers. I can’t stand television commercials or being forced to watch 25 minutes of previews before being able to watch the movie I came to the theater to watch.
Having said that, I am a big fan of being exposed to solutions, value, and building relationships.
When smart marketing experts deliver their message in a way that helps and adds value, I’m all ears. In fact, they earn my respect, interest, and sometimes, my money.
Christoph’s book shows you what it takes to be the smart marketing expert I mentioned above. Get the book and learn everything you need to know to answer the question, “Is Marketing a Good Career?”
- Mitch Jackson via Amazon
Christoph Trappe provides a friendly, smart read on what it means to be a modern marketer and how to explore if that should be you. Hitting on key foundational marketing topics including brand equity and emerging areas such as influencer marketing, you’ll quickly get a taste; if you love what you read about, maybe marketing really is for you. If it doesn’t touch your soul or pique your interest, then you’ve probably saved yourself a journey.
- Mat Zucker via Goodreads
This is a great resource for those who are considering a marketing career, those who are looking at specializing in one of the many areas of marketing, anyone in marketing trying to better understand how they can plan their career trajectory and more.
Not only does Christoph explain the various roles and skills needed, but he also has some great tools to help you evaluate where you are and where you want to be.
But he doesn’t stop there. He then looks at how you can be successful in these roles.
Short, easy to consume and direct, this book can really help prospective marketers choose the best role, and company, for them.
- Christina Del Villar via Amazon
Want me to join your podcast, answer a few questions for an article, or appear on your TV/radio show? Email me here.
Table of content for “Is marketing a good career”
Choosing a career in marketing 5
What is marketing? 8
The subsets of marketing 9
Marketing team setup 18
Picking which part of marketing is best for you 19
Becoming proficient 22
Staying ahead of technology trends 29
Honing your writing skills 36
Finding a mentor 47
What is a mentor? 47
Finding the right company 53
Using brand equity 59
Internal collaboration in marketing 61
An effortless workflow in marketing 64
Valuing the little things 75
Finding the right boss 81
Finding the right team 84
Does the team value diversity? 92
Does the team value communication? 95
Does the team have the right balance? 100
Is the team about seniority or performance? 104
Do they give you time to get the work done? 109
Is there room for advancement? 114
The work setup 119
Building on your own time 121
Doing what’s right 124
Internal values 124
Building external relationships 129
Results and respect matter 133
Picking what’s best for you