Many companies are now trying podcasting. It can be a good strategy – especially when you have something to say and it’s part of an overarching strategy. But, building an audience can be a challenge.
That’s why it’s a good idea to consider live podcasting – a strategy that’s easier than ever. This book shares how you can make it all work.
- Why and how livestreaming can give your brand a competitive advantage
- How to show your brand’s authenticity and humanness
- How to repurpose the content perfectly
- Virtual reality
- Integration with virtual conferences
- And more…
The book has been listed as the No. 2 new release (public relations) on Amazon.
Reviewed in the United States on March 11, 2021
Reviewed in the United States on March 15, 2021
The emergence of a video-first podcasting strategy
With video podcasting software like Restream it’s easy enough to record video while recording audio or even live-streaming the episodes. Why not get more out of it?
Of course, some podcasts focus on audio only and if that’s their road to success, why not. But, if you are starting a branded podcast, it makes sense to livestream it, record video and then distribute it everywhere that makes sense.
Here’s Scott’s podcast episode discussing the topic: https://lnkd.in/gP5rMpUR
Named a Top 10 livestreaming book
Live podcasting audio chapters
Want me to be a guest on your podcast to discuss Going Live? Drop me a note here.
I’m open to speaking at your conference about this topic as well. Virtually or on-site. Drop me a note here and we can discuss the specifics. This session is one option:
How brands can integrate podcasts and livestreaming to drive content success
Many brands across B2B, B2C, and D2C are getting into the podcasting game. It makes sense. Podcasts are yet another way to get in front of your audiences and build an authentic connection.
Podcasting can also help with SEO. But as often is the case, there are ways to maximize your podcast content even further. That includes writing blog post content from it, but the latest is to livestream your show to multiple channels for even more exposure.
It depends on the brand and industry what channels work the best, and we’ll discuss the pros and cons for:
This session will share how to integrate these new channels into your overall strategy to truly throw your content a parade and drive as many results as possible with a good Return on Effort.
The book includes quotes, mentions, and examples from experts like:
- Scott Abel
- Margie Agin
- Kate Bradley Chernis
- Max Branstetter
- Ross Brand
- Jason Falls
- Fred Faulkner
- Greg Finn
- Gordon Firemark
- Mark Gawith
- Mitch Gregory
- Carlos Hidalgo
- Susan Ibitz
- Mitch Jackson
- Carla Johnson
- Elaine Lindsay
- Jeff Koslofsky
- Dave MacDonald
- Nick Mattingly
- Amanda Milligan
- Marco Novo
- Helene Pawlitzki
- Marc Pitman
- Joe Pulizzi
- Kennedy, of The Email Marketing Show
- Kristina Podnar
- Vance Reavie
- Liron Segev
- Marcus Sheridan
- Stephanie Stahl
- Jenn Vogel
- Shondell Varcianna
- Nick Westergaard
Thanks to Mary Sharp for editing the book.