This article discusses email design examples for your inspiration to send better-performing email campaigns.
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Stand out: The importance of a Favicon
This article discusses the importance of a favicon for your website, what a favicon is and how to create one.
Unlocking the Potential of AI in Marketing
Artificial intelligence presents a huge opportunity to make your customer experience far more human. Here’s how.
App migration: How to move users from one app to another
This article discusses best practices in app migration – basically when you need users to follow you from your old to your new app.
Event Tweet examples: Live tweet your presentation this way
Christoph Trappe shares how you can easily live tweet your presentation in this article. There are basically two ways.
How to create and publish web stories
This article discusses how to create web stories and how web stories can help you show up in search results.
How to make sure you have an accessible website
This article discusses the importance of having an accessible website, what that means and ensure it’s being implemented.
Data storytelling: When the machines write content
Machine-generated content and data storytelling will become more common and as content strategist and content creators we might as well wrap or a head around it. And use it to our advantages to create better experiences.
How to Define Your Value Proposition
This article shares how to start a value proposition and the importance of talking to customers to get it right.
Top tips on using anchor text the right way in your content strategy
This article looks at the importance of using good anchor text in your content assets and how to pick anchor text.
Digital Storytelling at United Way in Iowa – 2012-2014
This article discusses some of the digital accomplishments of United Way in Cedar Rapids when Christoph Trappe was the vice president of communications and innovation from 2012-2014. The marketing team under Christoph Trappe’s leadership was recognized nationally for its efforts including through: Two Internet Marketing […]
(How-to-tips) Spelling names correctly in your content
Spelling names correctly is important and that includes blog posts, livestream promos and podcasts. How can avoid misspellings?
Why you should be bolding text in your articles
This article discusses the intricacies of bolding text in your content for scanability, SEO and other reader and writer benefits.