This article looks at internet usage over the holidays and what that may or may not mean for marketers.
Search Results for: Content Marketing World
Use these storytelling skills to tell better stories for your company
This article shares storytelling skills that you can use to tell better stories for your company. Be relevant to your customers.
Should brands consider publishing a print magazine?
Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.
What turns a repeat customer into a loyal customer?
A look at Shep Hyken’s new book and what is the difference between repeat customers and loyal customers.
Pricing strategy: How to price your services and products correctly
A look at pricing strategies – especially in the professional services world. This article comes from two podcast interviews with experts.
Google Smart Shopping Campaigns – What Is It and Where to Use Them?
A look at Google Smart Shopping strategies that businesses can implement.
Amazon star ratings: How Amazon calculates star ratings for different countries
A look at how Amazon star ratings are calculated for different countries based on the reviews given to the book.
[Podcast] How important are meta descriptions and does Google even use them?
A look at meta descriptions and their importance. Should you even bother writing meta descriptions and does Google even use them?
50 percent off! How to run a successful coupon campaign online
A look at what works when it comes to coupon codes online. Of course, everyone wants a deal – online or offline. Coupons can help drive business.
How to restrict your Facebook Live audience by geography for free [Geotargeting tip]
A look at how to deliver for free Facebook Lives to specific areas of the country and globe by geotargeting on which areas can see the video and which can’t.
Amazon now offers free samples on Kindle books and makes making money even harder for writers
Content creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people challenge me that “you […]
Why your ads and signs with phone number MUST include the area code
As a child of the 1980s, local phone calls was a thing. I – like many children – were reminded not to talk to long to a friend a town over! Long-distance charges cost money! My kids – children of the 21st century – have […]
Rebranding is hard. An update on the Bonvoy rebrand
Rebranding is a lot of work. Is it worth it and are people going to use the new brand name anyway?