This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
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Do actions speak for themselves? Why is internal marketing important?
Why is internal marketing important? Because sometimes actions speak for themselves but sometimes they don’t. This article discusses the topic.
Unlocking the Potential of AI in Marketing
Artificial intelligence presents a huge opportunity to make your customer experience far more human. Here’s how.
The value of traditional media in content strategy
This article discusses the value of traditional media as it relates to content marketing initiatives.
Here’s why to never use social media logos in your printed marketing
This article discusses why you should never use social media logos on anything that’s printed – like a poster, a conference booth or your company truck.
Why the WordPress Content Management System Rocks for Creators
This article discusses why you should edit text in WordPress as opposed to Word documents or other word-processing tools.
Roundup posts: How to use expert quotes in your content strategy
This article discusses how to best use expert quotes in your contact strategy. One tactic is to do roundup posts, which I’m not a big fan off but I am a fan of using expert opinions.
How to create a minimal viable workflow in content marketing
The best workflow has necessary steps that can be run through quickly and actually improve content, ensure it’s unique and enables distribution. Let’s take a look at how that might work.
How mean bosses and teammates slow down content performance
The time of the smart jerk needs to be over – Michael Brenner
Is free marketing a thing?
You get what you pay for it and even free marketing campaigns have a cost associated with them. Here’s an example. But they are worth considering.
Cartoons in marketing and on livestreams: How to decide when to use them for your brand
This articles discusses how you can decide whether or not to use cartoons in your marketing.
Can content intelligence take the chaos out of content creation?
Content production and performance can be and often is chaotic. Especially in larger organizations. How do we make it more efficient and drive better results? Content intelligence processes can help. This articles dives into that topic.
Hiring writers: Are content production goals a good idea? Or pay them for performance?
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.