9 Halloween Costume Ideas for Marketers (with pictures)

Wearing a Halloween costume – especially when several people on a team do it – can be fun, and figuring out what to wear can get the creative juices flowing. So with that, here are some ideas for Halloween costumes for marketers.

The Metaverse

The Metaverse is a bit of the rage in 2022, and why not turn the headline-grabbing topic into a Halloween costume? There are several ways to go as the Metaverse is basically a virtual reality environment. Here’s one.

Wear this “I’m prettier in the Metaverse” shirt (available in 10 colors).

metaverse halloween costume

Then wear a cheap VR headset on your head, like this one. To see, you’ll have to wear it over your eyes, though!

VR headset for Halloween costume



Cold caller

cold callerTo go as a cold caller, you could wear a:

So we are focusing on that the caller is being cold here. Not that the phone call is unexpected to the person being called.  😀


Here’s an idea for a homemade ghostwriter Halloween costume.

Alternatively, you can buy a ghost costume on Amazon for under $20.

White hat SEO

To go as a white hat SEO. just buy a white hat on Amazon for under $10 and wear a white T-shirt.


Going as a hashtag is relatively easy as Amazon also sells hashtag costumes.

Audience development

Converting unknown audiences into available connections helps us deepen that relationship.So whyy not go as audience development? Easy breezy self-made costume:

Buy those “Hello, my name is” name tags on Amazon.

I then asked my kids to write the names on them:

name tags for halloween costume for marketers

Then put empty ones on the front of a shirt. That’s the unknown audience:

empty name tags for halloween costume

Then, of course, we convert those strangers to known audience members. So now we know their names.

known audience member for costume

Display ad

You could create a poster that looks like a display ad and wear the sign around your neck. Here’s my attempt at this costume.

My original idea was to cut out the face and then I could stick my actual face through there to go as a display ad. Unfortunately, as you can see by the picture, the poster was way too big, but it’s an idea.

A/B testing

A/B testing certainly is a valuable strategy for marketers, and why not recognize it on Halloween? This is a costume I had custom-printed.

AB testing costumeThe Brand Police

Every company has somebody in charge of the brand – a.k.a. the brand police. That also could make a good costume. The below is custom-made, but you can also order police uniform costumes on Amazon as another option.

halloween costumes for marketers: brand police

Those are some ideas for Halloween costumes for marketers, and I would say most – if not all – can be used in an office environment and a remote setting.

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