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Whether you’re running a K12 education website with learning resources or an online learning platform for professionals and businesses, you need your fair share of traffic. In fact, you need more than that to beat your competitors and stand out from the sea of other similar websites. There are dozens of ways to successfully boost your education website traffic and get more people to learn about it, develop an interest, and even become a customer. Social media is one of the simplest yet most effective tools for achieving these goals.
If you’re not sure how to use social media to skyrocket your education website traffic, we’ve got you covered. Here are the best social media strategies and tricks for education websites.
Sharing Bits of Quality Content
The number one rule for driving people from your social media to your education website is only to give them bits of high-quality content you offer. For the full version, invite them to visit your website.
Let’s say you have an informative and valuable blog post on your website. You can use WritingUniverse.com to explore education-related topics your target audience may like. You’ll need to ensure your post is interesting and inviting enough to have them click the link that leads to your website.
Here’s how to do it:
- design it in the form of a teaser
- share intriguing details and catchy headlines
- point out the benefits of reading the full post
- create a CTA at the end of the post description
Don’t forget to make the link easy to find, whether in the post description or your profile bio.
Creating a Visual Appeal
Social media is known for its powerful visual appeal that can turn any content into an engaging story. Education websites need to add this visual dimension to their brand images and social media strategy, as most of their websites rely heavily on written content.
This is why on social media, education websites can share visuals such as:
- infographics with useful data
- images and videos of students and their projects
- campus, classrooms, labs, and other facility images
- tutorials and how-to content
The important thing is that the content is primarily visually appealing. Once you get their attention to read what you’re offering, you’ll be able to move the interaction to your website.
Promoting Urgency & Exclusivity
Nobody likes to miss out on great promotions, special offers, and exclusive deals. Creating and promoting such offers on social media will help you get your followers to your website in no time.
The goal is to inform people that they should visit your website if they want to use this unique opportunity you’re offering. The fear of missing out effect will kick in, and they’ll hurry up to grab that deal.
That includes sharing information about:
- discounts on certain education courses
- access to a webinar with a limited number of participants
- limited-time offers of any kind
- flash sales
- rewards for registering on your website
You can get creative and come up with all sorts of urgent, special, and unique rewards for the people who visit your website.
Paid Advertising
Finally, the ultimate method to boost your education website traffic using social media is to incorporate paid advertising into your social media strategy.
Paid advertising gives you a chance to craft your posts carefully, make sure they reach the right people, and have them perform the desired actions. It’s no wonder that global social media advertising spending is expected to grow from this year’s $146 billion to more than $262 billion by 2028.
So, what’s the best way to use social media paid advertising to boost your education website traffic?
It’s simple. You need to think about the following factors:
- the goal of the campaign
- the specific target audience possibly segmented from your wide target audience
- the action you want people to take
A great example is creating social media posts that show people who’ve finished an online course you’re offering and are sharing their success stories. The goal is to inspire people to enroll in the same or similar courses you offer. The CTA you’ll place can be something like “Enroll Today” to ‘’Learn More’’ or “Sign up.” Once they click, they’ll be taken to your education website, where they can learn about your offer’s details.
The best thing about paid advertising is that you get to learn from it. The insight that’s produced from it will teach you about your audience, engagement, and how to do better next time.
Final Thoughts
Social media can truly be powerful, especially when in the right hands. If you plan your moves smartly, you’ll have social media followers enjoying your education website content in no time. Just make sure you apply all the essential tips we’ve shared above and guide them in the right direction.
We hope you’re already working on your improved social media marketing strategy using our best and most powerful tips.
Author’s Bio
Christian Duke is a social media expert and a blogger who aims to inspire digital marketing specialists and businesses from all over. His insightful content and valuable tips help them create better campaigns and win over wider audiences.