How to build a brand identity

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Rob Meyerson returns to Episode 654 of “The Business Storytelling” after discussing brand naming in Episode 491. We discuss how to build a brand identity as the 6th edition of  “Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding” hits bookstore shelves.

In this 24-minute episode we discuss:

  • The 6th edition! Congrats. What’s new?
  • What is a brand identify?
  • How to start building it?
  • Where does this fall in the priorities of what companies have to do?

Join us.

Catch the Amazon Live here.

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