This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan, Mat Zucker, Scott Monty and myself – Christoph Trappe.
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Podcast: What does authentic marketing in the age of AI look like?
A look at what authentic marketing is and how you can still do it, even as artificial intelligence is taking over some pieces of marketing.
Why it’s quite okay to wear pajamas on New Years Eve and stay home!
If I had a dollar for every time somebody asked me over the last 10 or 20 or whatever many years where I will go and celebrate New Years Eve, I could likely buy 42 more pairs of pajamas. Not that I need that many. […]
Boosting Your Authority Through a Video Blog
This article discusses how to use the content strategy of running a video blog as part of your overall content operations.
Conference attendee turned storyteller: How to write an article about an event
This article discusses what goes into writing an article about an event that we attended as part of our professional lives.
How to create a lead magnet
On this podcast episode and in this article, we discuss how to create a lead magnet that your prospects actually want.
(How to) Livestreaming softball or baseball games the easy way
This article discuss how livestreaming softball games works. I share my process, equipment and more to help you make it work.
Transform Your Podcast with Podcast Live Streaming
Want to start a podcast but need to build an audience quickly? Consider live podcasting to drive results quicker.
How to do voice dictation better
Voice dictate your content to be more efficient. A look at my tips and tricks on how to do that.
What podcast metrics matter?
This article looks at what podcast metrics are available and which ones we should keep an eye on as our podcast matures.
How to embed a live stream on website
One way to get more out of your live podcasts: Embed livestream on your website. There are a number of ways to do that. Let me show you.
Should I publish my podcast on television?
This article looks at how difficult it is to get your podcast on television. We also discuss whether or not it’s worth it.
Why marketing certificates are worth getting (with expert tips)
Continuous learning in marketing should really be a requirement. Whether that’s in the form of getting a specific marketing certificate, in-house training or going to conferences can be a matter of personal choice. But at the end of the day, marketing strategies change too quickly and too often to marketers to not continue to learn new things.