Content Strategy Consultant, Head of Contet
This was first written when iOS 10 was released but remains accurate with iOS 11.3 in April 2018. In mid-September 2016, Apple pushed out the latest update, which will work on iPhones 5 and above. I can’t say I was all that impressed by most […]
As many of you know I’m a big fan of using content on multiple channels. Video is no different so I’m a big fan of doing live video and then uploading that same video to YouTube and other relevant video channels. A few days ago […]
A look at how marketers and content strategists can decide how to split their time between updating old content and writing new content.
I’m seeing a recent trend of attendees at conferences adding the conference hashtag to their Twitter display name. So that might look like this:
Instagram in early 2018 rolled out Highlights in Stories. Of course, Stories are the images, videos, boomerangs, etc. that delete after 24 hours. Now, you can save them as highlights, which will put them at the top of your profile: As you can see, the […]
After the outcry over privacy concerns for users of Facebook in early 2018 people started deleting their Facebook accounts and apps. Or at least they said they were. Some companies also said they would delete their Facebook pages, and other users started tweeting #DeleteFacebook, which […]
A look at the diminishing return of Facebook for publishers.
Sometimes, it’s easy to focus on the past and difficult to recognize what you’ve accomplished. Given a bit more control, maybe you would’ve have made different choices, or made them a bit faster – but sometimes the best teacher is time. In addition to providing […]
In January 2018, I was following over 50,000 people on Twitter and my Twitter feed was becoming highly overwhelming and often irrelevant. This video I published with an article on whether or not hashtags are even worth a content marketer’s time on Twitter highlights the […]
YouTube continues to be a great way to share your video content and I blogged about how the channel owns my TV viewing here. I’ve also written about how people need to stop dumping just raw footage on the network. During the week I often […]
The debate surrounding the length of content online will likely rage on. Shorter, no longer, wait – medium-sized. Stop ✋ Please. Create useful content and it won’t make a difference how long your content is. But, Google in late 2017 declared web content under 300 […]
In 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter many attendees did delete […]
I’ve been annoyed by the lack of notifications when direct messages on Instagram come in. Until late 2017 there were no notifications and you could only tell that somebody messaged you when you went into the app and the little red button was showing in […]