Amazon now offers free samples on Kindle books and makes making money even harder for writers

Content creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people challenge me that “you […]

UPDATE: How to STILL share article links to Facebook Stories that link to your website [Social Media Tip]

September 2019 update: While this function was available for a few months in 2019, sharing links in Facebook Stories no longer seems to be available from mobile. Sharing an article from mobile and in the app, I got this message: But on a positive note, […]

Mobile content creation: How to easily embed tweets into your blog posts from an iPad

You know I love mobile content creation. Writing on my iPhone or iPad anywhere. Live video on walks. Editing video while waiting for an appointment. It’s all possible now and tools are getting better by seemingly the minute. I was pleased to see that you […]

[Technology] Why the Marriott Bonvoy app is actually pretty good

The challenges of rebranding certainly exist and I’ve shared my thoughts about when Marriott Rewards, Starwood and Ritz-Carlton all became Marriott Bonvoy. Apparently you can say Bonvoy for all kinds of things: But anyway, the rebrand also discontinued three separate apps and updated the Marriott […]

How long can an Instagram Live be? 1 hour, but you can start again right away and here’s why that might be good

I was watching newly-elected U.S. Congresswoman (NY) Alexandria Ocasio-Cortez’s Instagram Live on a Sunday night. She was cooking and discussing politics. Awesome. Very authentic and talk about bringing people into your home! At one point she led a friend in. Another time she was jumping […]

[Instagram strategies] Here’s why you should tag yourself in your Instagram Stories that have hashtags

Hashtags in Instagram Stories have evolved since they first rolled out in May 2017. By the way: Check out my Hashtag Halloween costume here. Other Halloween costume ideas for marketers here. That’s the nature of hashtags and social media as well as digital marketing strategies. […]

Email marketing done well: Here’s what just happened when you used your credit card

Oftentimes email marketing is done to push the consumer down the marketing funnel and closer to the purchase. That’s a relatively accepted strategy and often one that can drive consumers to annoyance when they get too many emails. But there’s also a type of email […]