This article looks at how difficult it is to get your podcast on television. We also discuss whether or not it’s worth it.
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Why marketing certificates are worth getting (with expert tips)
Continuous learning in marketing should really be a requirement. Whether that’s in the form of getting a specific marketing certificate, in-house training or going to conferences can be a matter of personal choice. But at the end of the day, marketing strategies change too quickly and too often to marketers to not continue to learn new things.
How to create audiograms for podcasts
One way to promote your podcast is to turn clips from the podcast into video-type clips – aka audiograms. This article discusses how to use them and what tools to use.
Where do ideas in content strategy come from?
Ideas are essential in good content strategy. In this article I discuss how we can come up with ideas and how we can spot them to use in our content.
AI disclaimer needed? Should you point out that content is produced by AI?
Explore the question of whether AI-generated content needs a disclaimer. Dive into the debate on the authenticity and transparency.
A successful social media promotional campaign includes these
You are active across social media platforms, but unable to reach your follower growth or sales growth targets? Here’s how social media promotions can help.
How to add “read times” to your website articles
Displaying read times of content seems to becoming more popular across thought leader blogs and websites. LinkedIn also now shows read times. Let’s dive into the topic to help you decide whether or not you should show read times.
Know who is who: What are bylines?
First-person blogging in organizational storytelling works and that means people get bylines. Let’s discuss how to handle blog bylines
How Consumers Shield Emails Using Apple’s Hide My Email Feature
A look at the new hide my email feature on Apple devices and how it might affect email marketing.
About Christoph Trappe
Christoph has helped companies share their unique stories more efficiently and better to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including: healthcare nonprofits SaaS publishing technology professional services Recently, he led an integrated content strategy at a […]
What are some ways to communicate professionally through social media?
This article shares how you can be good at personal branding even if you work for a company. Building a personal brand can be super helpful.
Essential Tips to go live: How to livestream
A look at how beginners can get started with livestreaming without driving themselves crazy or making it too difficult.
Caption this: How to add and edit captions for Instagram Reels
This article shows how to use captions for Instagram Reels – including how to add them and how to edit them.