How to share your success stories comfortably and effectively

There’s a difference between sharing success stories for inspiration and business reasons and just simply bragging.  either way people have to get a certain level of comfortableness to share their stories.

How do you define a success story?

A success story is something positive that has happened. Somebody helped you. You solved a problem that you hadn’t solved before. Something positive has happened.

What are benefits/risks of sharing your success stories?

Once a story is shared you have created a record of it. You could even call it a historical record. People can now find it again, read it again and share it. It can inspire others.  It can help with historical stories down the road too. But, perhaps most importantly, it can drive success today. If your company wants to be known for a good culture, sharing those stories can help with recruiting, for example.

Read next: Use these storytelling skills to tell better stories for your company

Somebody might want to have a lengthy discussion with you about the story and you didn’t really share it for that reason. Sometimes trolls get a hold of stories.

Also, there’s a fine line between sharing value and bragging. And that line can be different for different people.

When do you feel most excited to share your success stories?

They are unique and highlight a new level of creativity. Sometimes that could be a team’s high-performance or a new line of thinking for example.

How to be comfortable telling your story

Minna Taylor of Energize your Voice joins me to discuss the topic.

We discuss:

  • Why can it be uncomfortable to tell your story?
  • How to move forward and be comfortable?
  • What makes a good story anyway?

What is the difference between you sharing your success story or others sharing it?

When others share it’s never bragging. It’s always recognition. It can mean more, but that’s not always a given. Depending on who shares it and how they share it this act may or may not be meaningful to you.

Read next: Your guide to making online reviews for businesses work

When leaders share their success stories, what are they modeling for others?

That it’s OK to do. When leaders do this well, their teams can do it well, too.

How does sharing your success story help/hurt others?

Others can learn from your story. That something is possible or how to do something specifically. They may even feel inspired.

Sharing success story or bragging? What exactly is the difference?

There’s a fine line and that line can move for specific people. Let me give you an example of bragging:

When I volunteered and delivered meals to senior citizens, once I was short a meal. Instead of letting him go without a meal, I went to Subway and bought him a sub. Outside of this, I’ve never shared that story publicly. I felt like it would be bragging.

Interestingly, nobody else has ever shared it either – though had it come from the agency, for example, the sharing wouldn’t be bragging. It would be recognition.

Bragging happens if the only purpose of sharing is to show how awesome you are. It’s not bragging if there’s actually something for others to learn from it.

How do you best share your success story?

You could set up a blog and start there. Social media – like Twitter or Facebook – certainly are useful channels. I prefer blogs – internal or external – to be the best way, however. Social media – as much as I love it – is a bit like building your house on rented land. Internal podcasting is another way.


What have you learned from other success stories?

A lot. What works. What doesn’t work and how to overcome things.

What role do people skills play in sharing your success stories?

You do want to consider other people’s perspectives, privacy and points of views. Maybe your success story wasn’t a success to them. Maybe they don’t want to be included in a public write-up. Perhaps they do. The key is to talk to each other. Ask for permission.

Sharing our success stories can be useful to us for future reference, for inspiration of others and also can help our businesses.

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