This article discusses the value of traditional media as it relates to content marketing initiatives.
The value of traditional media in content strategy
Tag: content marketing
How being helpful can propel your business forward
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
[CULTURE] When and why it’s important to stop “vetting” stories
This article discusses when stories should be vetted and when we should focus more on production and sharing.
HIPAA is not a reason to not share authentic stories
HIPAA, the Health Insurance Portability and Accountability Act, is sometimes cited to be a hurdle in healthcare to share authentic stories that involve people (aka patients). Since the best stories involve people, chances are that some of the best stories worth sharing by healthcare organizations do […]
How many enewsletters are too many?
The sending of enewsletters is one of the most effective content marketing tactics. Most people still read emails. Email is not dead. At all. Even though, sometimes we’d like it to die. Ha. I wondered how many enewsletters do I personally get and how do I […]
PODCAST: Content marketing helps experts become wider known
This podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here with the Authentic Storytelling […]