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Using AI tools that write content from scratch like AI Writer to churn out content without any unique stories or personal opinion or provided source content is just not the future. Let me show you why.
First of, let’s discuss what is the future of content. If your company wants to stand out through content, your articles must be:
- Unique – as unique as is possible
- Helpful
- Answering audience questions
- Personal
- Having a voice – yours!
- Drawing on your stories
And AI writing tools that basically remix content that is already readily available on the internet, just doesn’t hit most of those points.
Read next: The Pros and Cons of Human vs. AI Writing
How AI Writer works
By way of example, let’s take a look at how it works with this tool.
Login. Declare a headline – i.e. topic of the article.
Then pick the keywords you want the article to address.
It then gives you suggestions for sub sections and you can move them around and say how many words per section you’d like.
From there it creates the article and even cites the sources – take a look at this. Every paragraph basically is based on content from other existing articles.
It’s great to see where content comes from, but that certainly doesn’t make this article unique. From an SEO perspective, linking to that many sources also doesn’t make sense.
Can it drive some results for a moment? Maybe. Long-term? I doubt it. Will it establish you as a (thought) leader in your industry? Definitely no.
And it tested relatively high in a plagiarism check. (I use Grammarly.)
That can also create duplicate content issues.
I’m a fan of using AI, but this just isn’t the way to stand out.