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Halloween is approaching, and you might be tempted to take the month off. Don’t. Halloween can be an adequate time to release fun, spooky-themed video ads for your business (or client). Here are some tips on creating great Halloween Video ads for your business.
Plan your Halloween video
Planning ahead is essential if you want to create a Halloween video ad campaign that stands out from the rest. By planning your content, you can ensure that everything flows smoothly and that there are no surprises during production. Ensuring you have all the video recording and editing equipment should be part of the plan. Use the best video editing software you can find to help you get the effects that you need.
Once you have those ready, schedule filming sessions at least two weeks before Halloween so that post-production work is timely; this will also give you time to brainstorm ideas for how the story will unfold and what types of characters or scenes might be included in your videos.
Figure out where you want to show your ad
It’s important to know where your target audience is online so that you can create an ad that shows up in front of them when they’re looking for something specific (like Halloween costumes). There are a couple of options but let’s take about two: Facebook and YouTube. Facebook allows you to target people based on age, gender, location, and interests. So if your target audience is women between 18 and 25 who live in California, you can show them your ad! YouTube has similar targeting capabilities.
Create an amazing headline
You only have a few seconds to grab people’s attention with an advertisement, so make sure your headline is good enough to do the job on its own! For example, try using words such as “scary,” “spooky,” or “trick or treat” in the title of your ad, along with pictures of ghosts or zombies from popular movies or TV shows. This will make it easier for people browsing through their newsfeeds on social media sites like Facebook and Instagram to notice your ad at first glance!
The first thing people see when searching for something on Facebook is the headline, so creating an eye-catching and attention-grabbing headline will help drive engagement with your video ad. Create something fun and relevant to the holiday season, like “Halloween Costume Ideas” or “Best Pumpkin Carving Tools.”
You need to incorporate subtle product messaging into your video ads
You want your videos to be entertaining, but you also need to incorporate subtle product messaging so viewers remember what they saw at the end of the video. If someone watches your video ad and immediately goes online to buy something related to what they saw in the video, you’ve done your job!
Incorporate subtle product messaging into your video ads by using actors representing your brand’s target audience. Use similar colors, fonts, and other design elements so that the viewer associates those elements with your brand. For example, if you’re selling baby products, using babies in your videos would be appropriate instead of adults or older children.
Your Halloween video ads need a great script, engaging visuals, and quality voiceover work
Your Halloween video ads need a great script, engaging visuals, and quality voiceover work. The script should be catchy but also informative. If you’re trying to sell a product or service, highlight its benefits—and don’t forget about your audience! What do they want? What do they need? What problems can your product or service solve? Make sure that all of this is included in your script so that it’s clear how your business can benefit them.
The script should tell a story that relates to your brand or product. You don’t want to be trying too hard, but if it’s done right, you can use humor to engage people. For example, if you’re selling food, try making an ad where someone tries your food and is possessed by it or something along those lines.
A series of videos are better than a single ad
You can use Halloween as an opportunity to start a new series or continue an existing one! In addition, you can use this holiday as a chance to showcase how easy it is to create costumes for yourself and others using your product line. For example, run a clothing company that regularly creates DIY videos for their products (e.g., how to make a costume).
What would be more effective: one 30-second ad or five 15-second ads? Most people would choose the latter because it allows them to get more information about your product or service without watching an entire video. People are more likely to consume content if more variety is available. When it comes down to it, they’re less likely to tune out after one ad than if they had watched multiple ones in a row.
Add humor to your video
Unlike other holidays, Halloween is all about being scary, so it’s no surprise that it’s a popular time for brands to go dark and scary with their video ads. But if you’re looking for something a little more light-hearted, there are plenty of ways to inject some humor into your Halloween campaign.
Unlike other holidays, Halloween is celebrated in different ways around the world. For example, live in the UK, where Halloween has traditionally been associated with children going trick-or-treating. You can use humor to show how adults can have fun, too – by getting dressed up and partying instead of working! So if you want to create a video that will resonate with audiences worldwide, you need to be able to laugh at yourself and be ready for anything!
Try out different camera shots and angles
Have fun with it! Experiment with different angles and shots, so you don’t end up with something that looks too familiar to other videos in your ad campaign. If something is unique about your brand or product, try incorporating it into your ad so that people will remember it when they see it again online or in person. Switching up your video angle can make all the difference in making your ad stand out from the crowd.
Test multiple versions of your ad to see which one performs the best
Test multiple versions of your ad to see which one performs the best. This isn’t only true for Halloween and any paid advertising you do on social media. Test different images and copy to see which resonates best with your audience.
Make sure you’re targeting the right audience. If you’re trying to reach parents with small children, they won’t be as interested in buying candy as they are in buying costumes or decorations for their kids. Ensure your targeting is correct, so you’re not wasting money on people who aren’t interested in what you have to sell!
Use Google’s Ad Preview tool to see how each ad will look before you publish it on YouTube. This will help you determine which ads will get you the best results — whether they’re funny, scary, or entirely!
Remember the CTA and hashtags
You want viewers to take action after watching your ad – buying something online or visiting your store – so don’t forget to include a call-to-action button and hashtags in your video!
Takeaway:
Many businesses are using video for their business, especially during the top holiday season of the year. The key is ensuring that your videos resonate in a manner that captures the attention of your potential customers and hopefully inspires them to buy. And best of all – they only have to watch for a few seconds! Now that you have gathered some tips you need to make a good Halloween video ad, the final step is to apply them and get your ad out there.