How long does it actually take to rank in SEO for a term? [SEO commentary]

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A look at how long it actually takes to rank in SEO for a term. Of course the answer is it depends but sometimes quick resulrs are possible.

SEO Copywriter Jessica Foster joined me on this episode of the podcast to talk about how you can maximize your SEO copywriting. For example going after lower volume and lower competition keywords can help you drive results much quicker than trying to hit that homerun.

The answer is: It depends on a number of factors, including:

  • Who else is writing about the topic. For example, if a big-name publisher is covering the same topic as a smaller site, they likely will outrank a smaller site or a new site.
  • Are people actually searching for the term or phrase that you are writing about?
  • Is the content being published on a new site or on a site that already has authority?

I also shared the search engine impact the Super Bowl has with the story of why it was brilliant that YouTube TV sponsored the pregame show.

Talk to me about your underperforming content

Rank in SEO by creating content people search for

I certainly used Google to get answers to questions I had that came up during conversation at home while watching the game. One of those was: “What teams have never won the Super Bowl?”
And the answer came in the form of an article that was published that same day by Sports Illustrated:

As you can see by my helpful highlights, the article was just published that day – Feb. 3, 2019. They wrote about it and immediately jumped to the top. It didn’t take time for it to rank. At all.

I’ve seen that with articles I’ve written on here as well. My story on how to do Instagram Live video took off.

I didn’t even do any keyword research when I wrote it.

  • It was a new thing on Instagram
  • I found it interesting
  • I wrote about it

This also appeared to have happened for me on here on Super Bowl Sunday. The story above ranked well and showed up. As you can see in my Google Search Console numbers (highlighted) I had 263,000 impressions that day in Google searches. I didn’t see a huge spike of clicks overall, but whoa!

Diving deeper, it appears I ranked well for the term “Super Bowl.”

Diving even deeper, it appeared that the article – at least momentarily – ranked No. 2 for Super Bowl searches.

Very interesting and that article climbed to No. 2 from nowhere in seconds. So content can rank in Google searches quickly.

Of course on the flip side, some articles don’t rank high or get much search traffic at all and then all of a sudden people are finding them. That happens too.

Maybe the differentiator in the above example is that it was a live event watched by a ton of people. Either way, I couldn’t have risen to the No. 2 ranking had I not written the quick article on the pre-game show.

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