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To achieve remarkable results, drive conversions, and broaden your existing fanbase, you need to establish a strong foundation for effective communication. Once you have that in place, the possibilities are endless. You can skyrocket your revenues, establish your brand as a household name, or even scale your own content marketing agency. The sky’s the limit! Here are some tips for creating a content marketing strategy.
Steps to create a content marketing strategy
#1 Define Your Audience
Defining your audience enables you to grasp their individual perspectives. This understanding allows you to address their challenges through your content and position your brand as a trusted companion throughout their buyer’s journey. By positioning their brand effectively, businesses can provide a consistent content experience for their fanbase as it grows and evolves.
To achieve this, they should always consider the following questions when creating a content marketing strategy:
– Who are their current and potential customers?
– What pain points do their clients want them to address?
– What kind of experience do these customers desire?
– If their brand already offers this, how can they emphasize it?
– What sets their brand apart from competitors?
#2 Do a Content Audit
Before one can move forward in creating a strategy, one need to know exactly where they stand with their content. And that means performing a content audit. Many brands shy away from this process. Looking in the mirror and assessing what you see can prove difficult, after all. But it’s necessary. It’s revealing. It’s revolutionary.
In fact, 65% of brands that show great success in the content marketing world do their content audits at least two times per year. So, you know that it’s worth the time and effort it takes. Take a deep breath, be brave, and just see what you’ve already put out into the world.
This audit should be comprehensive and diversified. Also, don’t forget to consider how relevant your content is and whether it matches current content marketing trends. A reliable VPN like VeePN can help you with this. With VeePN, you can test content for different countries and audience types. Given that the service has 2500+ VPN servers in 89 locations, you will not be limited in your choice. For starters, you can use the free trial mode.
#3 Define Goals
Even if someone really loves their content, that doesn’t necessarily mean it will perform well in the real world. Besides, that love could blind them to its true ability to impress customers.
To truly uncover the truth about content performance, one must use key metrics to assess its success, such as:
– Keyword Rankings: Where the website lands on search results pages
– Organic Web Traffic: The total number of new and returning visitors from search
– Time on Site: How long website visitors spend reviewing each page of content
– Lead Generation: The number of qualified leads the website generates
#4 Analyzes Competitors
Do people truly know what their competitors are doing—and how well they are doing it? In particular, have they taken a good, long look at their web content? If they haven’t taken the time to research their competitors, they don’t have the info needed to create a great content marketing strategy.
To be the best in the industry, one has to create better content than their competitors in every way possible. Their content must be more engaging, more helpful, and more inspirational. You should not be limited to just your closest competitors, but look further. Go international with the Firefox VPN extension and see what bigger companies have to offer. Otherwise, all their efforts will fall flat as their competitors win over their customers instead.
#5 Find the Perfect Content
At some point, it’s better to provide content of all types. Whether they exist as newsletters, web video series, or daily social media snapshots, these give insight into your brand’s unique products. To start off, it might be better to focus on one type of content, especially if your brand is new to digital marketing in general. There are plenty of content types to choose from, and the best brands tend to redefine content itself by mixing and matching these types.
#6 Build a Content Calendar Publishing
Consistently producing content plays a crucial role in keeping customers engaged with a brand. Ensuring that your content remains relevant and captivating is vital if you want to avoid it being overlooked. According to Orbit Media’s 8th annual blogging survey, approximately 50% of bloggers publish content either on a weekly basis or multiple times per month. Interestingly, the survey also revealed that the highest percentage of bloggers who achieved significant results from their content marketing strategy (a staggering 32%) admitted to publishing two to six posts per week. Nevertheless, it is important to note that prioritizing quality over quantity could potentially outweigh the need for frequent posting.
#7 Measure Your Results
This step might seem a bit intimidating, but it’s completely doable when you have the right resources at your disposal. In this situation, reaching out to a professional content marketing strategist for assistance is a wise move. They specialize in the art of engaging with content and have a deep understanding of which statistics to focus on. Moreover, they are equipped with the latest data metrics tools and possess the skills to utilize them effectively.
#8 Draw the Right Conclusions
The data you uncover from the mentioned metrics is valuable in terms of future content marketing approaches. Once insights are gained, they can be put to use by realigning the strategy accordingly. For instance, if users shared one video more than others, try to understand what made this video stand out.
Conclusion
If you want your business to succeed, you gotta create a killer content marketing strategy. Think about what your users are struggling with, how your product or service can benefit them, and what kind of content will catch everyone’s attention. Once you’ve got that down, you’ll be able to figure out the best way to achieve your goals.