Moving on up: How to increase website traffic organically

Organic website traffic can help businesses grow consistently and without spending money on every click. But what goes into how to increase website traffic organically?

Several strategies come to mind. Let’s discuss them here:

How to increase website traffic organically – content marketing

Content marketing is such a good strategy to drive long-term value: Each content piece’s success compounds with other previously published pieces.  There certainly is a cost when it comes to production but the results can compound.


Of course, we want all the roads leading to our business website. Content marketing is how you build those roads.  It helps to envision content as the backbone of any online marketing strategy.  

Let’s look at how to make it work.

Getting internal buy-in

For content marketing to work, you have to get internal buy-in and internal champions. Sometimes that means that you have to translate contact speak into speak of other departments. Organic content can be all parts of the funnel but often is top of the funnel, so be sure to explain that correctly to finance people. Organic traffic is future cash flow. It’s an investment.

Read next: What’s the easiest way to check metrics in Google Analytics? Here it is…

How to increase website traffic organically – understanding SEO

SEO stands for search engine optimization, and it’s the practice of using a combination of strategies to increase a website’s ranking on search engines. The idea is that the higher your rank, the more customers will see you, and the stronger your business will become.  

It’s also important here to remember to find out what people are actually searching for and what you have a chance to rain

Read next: Local SEO: How to get local links that help your business drive more leads

The role of content

Content can mean many things to many people. It can look like images, videos, or written material. When done right, content is rooted in both information and experience.

In essence, content is any piece of speech, writing, images, or video that is used to convey ideas. For the purpose of marketing, content is the substance of any medium you use to get your message across, boost your brand, or promote a sale. At its core, you cannot have SEO without quality content.

Read next: Is your content performance culture ready for strategic writing?

Why Does Content Matter?

Content matters for this fundamental reason: It’s what your consumers are looking for when they search for answers to the problems.

Users might be impressed with the design and color scheme of a site, but it’s the information therein that they come looking for. The relevance of the content of a website is just as important as how it looks. The visuals are a valuable part of the user experience, but their answers will be found in the content.   

What Does Bad Content Look Like?

Before we can explain the best practices for content, it’s essential to understand what it should not look like:

Poorly Written

This one seems simple, but there’s more to it than misspellings and grammatical errors. Many new writers make some common mistakes that make their writing unreadable and unfriendly to SEO.

Issues like having large blocks of text, not having enough headers and sub-headers, or not varying paragraph structure can make it hard for users to read through your content and harm your chances of increasing your rankings.  

Not Having a Well-Defined Audience

If you don’t know whom you’re writing to, how do you expect someone to read your content? Understanding where your potential reader might be on the buyer’s journey or the type of questions they might be asking will inform your writing. If you do not think like your potential viewer, you simply won’t capture their attention.

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Keyword Stuffing

Keyword stuffing is pretty much what it sounds like, overusing keywords in written content to try to trick search engines. This practice is egregious for two reasons:

  • It’s generally unappealing to read if every other word in your blog does not make sense in context
  • Search engine algorithms have been updated to identify this practice, and if they catch you, it will negatively impact your position on search engine result pages.

What Does Good Content Look Like?

Good content is:  


You should always try to find new information that cannot be easily found elsewhere. The internet is oversaturated with content about the same topics, but if you can find a new perspective or tap into a different aspect of a topic that no one else has discussed, you just accessed a new niche in which you are the authority.


Users go online with questions, and it’s your job to provide the answers they need. Creating engaging and informative content that responds directly to user requests is the most effective way to engage people and keep them reading for longer, which ultimately helps your SEO.  


The job isn’t done after posting a blog or other content. Regular updates and making sure information is still relevant means you can get more mileage out of it. The more relevant to the current trends, the more effective your content will become.  

Read next: Local marketing strategies that work together – local SEO, content and direct mail

Final thoughts

Understanding the principles of content creation is the first step to improving your process and, in turn, your SEO tactics. So, keep your content creative, original, and formative, and soon you’ll see your site rise in the search engine result pages.

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