I was watching newly-elected U.S. Congresswoman (NY) Alexandria Ocasio-Cortez’s Instagram Live on a Sunday night. She was cooking and discussing politics. Awesome. Very authentic and talk about bringing people into your home! At one point she led a friend in. Another time she was jumping […]
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[Instagram strategies] Here’s why you should tag yourself in your Instagram Stories that have hashtags
Hashtags in Instagram Stories have evolved since they first rolled out in May 2017. By the way: Check out my Hashtag Halloween costume here. Other Halloween costume ideas for marketers here. That’s the nature of hashtags and social media as well as digital marketing strategies. […]
[Social media tip] Is it possible to post text on Instagram without having a photo to post?
Technically no, but practically yes. Let me explain how to post a text-only message directly in the Instagram app but it’s ultimately still a picture. Here’s how to do it. Start by creating a new Story. Once in there, scroll over to the left, swipe […]
Facebook kills post scheduling without warning – Another reason you must move faster!
I’ve been auto scheduling posts to my Facebook profile via Hootsuite for a few weeks. It seemed to help with my communications and business goals. Positives: That spread posts out some. It kept my updates moving along. Then on Aug. 1, 2018, Facebook killed all […]
My 4 Tips For Networking #OutofOffice
Are you the type of person who thrives in a bustling environment, who can talk to anyone about anything? Or is the thought of standing in a room full of strangers at a networking event or conference intimidating? Sometimes it can be tough to strike […]
How should we be using the Instagram Stories highlights feature?
Instagram in early 2018 rolled out Highlights in Stories. Of course, Stories are the images, videos, boomerangs, etc. that delete after 24 hours. Now, you can save them as highlights, which will put them at the top of your profile: As you can see, the […]
Why is deleting my Facebook account so much work? How to DELETE Facebook!
After the outcry over privacy concerns for users of Facebook in early 2018 people started deleting their Facebook accounts and apps. Or at least they said they were. Some companies also said they would delete their Facebook pages, and other users started tweeting #DeleteFacebook, which […]
Why Facebook is a waste of time for content publishers
A look at the diminishing return of Facebook for publishers.
Should conferences allow or encourage attendees to live tweet sessions?
In 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter many attendees did delete […]
What’s the difference between promotions and distribution strategies in digital marketing?
Today, I posted this on some social networks: Have you ever written a blog post? No. Tweet? No. Facebook post? Not by myself. Do you know the difference between promotions and distribution strategies? I’ll have to dig deeper into that, but looked at that in […]
Instagram Stories rolls out hashtags but do they help me be found?
Hashtags when used properly are great. You can follow discussions and photos around a topic without having to follow everyone participating. Using relevant hashtags consistently can also establish you as an expert or “authority” in a topical area. Many of those people putting together Top […]
Why am I seeing so few posts from friends on Facebook?
Facebook is still a highly personal network in the minds of many. I see it when I speak at conferences about how to connect with different people on different networks. Should I connect with a business connection on LinkedIn? Oh yes probably. Should I connect […]
Why fast communication often can beat slow communication [SOCIAL MEDIA]
I respond pretty quickly to all kinds of messages that are coming my way. That includes emails, direct messages on Twitter and those Facebook Messenger messages that come from this website. As you may recall, a few days ago I added the Messenger widget to […]