This article answers the question what is a content strategy consultant and what problems in a company can they help with?
Elevate your marketing with loyalty programs in marketing
A look at what companies could consider offering loyalty programs and how that could work potentially to drive customer engagement.
What is meant by leads and is that the best term for potential customers?
This article discusses what is meant by leads and whether or not calling a potential customer a lead is the right term.
Lead response time: How quickly should you follow up with leads?
This article discusses the importance of a good lead response time and other best practices when it comes to follow-up.
Name dropping: How to handle names in articles on second reference?
This article discusses how to handle names of people quoted in articles and specifically what the styles are for second reference of the name.
The rise of social voice messages: LinkedIn voice Message, Twitter voice message
A look at how sales people and content marketers can stand out by leaving voice memos for others on LinkedIn!