This article looks at what’s good about living in Iowa. The advantages, disadvantages from somebody who has lived in Iowa for almost 20 years.
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How brands can build online relationships
Relationships matter. They always have even before we were so tied to connections through the Internet. With business being done digitally and in-person the way we can build connections has certainly changed and evolved.
How to Define Your Value Proposition
This article shares how to start a value proposition and the importance of talking to customers to get it right.
(How-to-tips) Spelling names correctly in your content
Spelling names correctly is important and that includes blog posts, livestream promos and podcasts. How can avoid misspellings?
Do people really not use the internet over the holidays?
This article looks at internet usage over the holidays and what that may or may not mean for marketers.
How to improve your body language on video – like Zoom calls
A look at how body language on video (aka Zoom calls) is important and how to master it.
Amazon star ratings: How Amazon calculates star ratings for different countries
A look at how Amazon star ratings are calculated for different countries based on the reviews given to the book.
How to use your Apple Watch as a camera remote
You can use your Apple Watch as a camera remote for your iPhone. This article shows you how.
Small business marketing strategies: How to make sure customers know you are open
This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.
What’s a Facebook Watch Party? And when brands should consider hosting one
Facebook Watch Parties are now a thing brands can host and participate in on Facebook. This article looks at what they are and how Facebook users are participating in a Facebook Watch Party.
What is Twitter Promote Mode and how does it work?
Twitter Promote Mode is a new offering by Twitter that allows subscribers to automate their Twitter advertising for $99 a month. Twitter says that it is about ”automatically amplifying your message to a larger interested audience. … your Tweets and account will automatically be promoted. Reach […]
[Travel tips] Uber in Germany – Berlin, Düsseldorf, Munich
Berlin doesn’t allow Uber so on a trip to speak at the Content Marketing Forum 2017 in Berlin I opted for taxis over a rental car for my ground transport. That was until I opened the Uber app, you know just to be sure it really isn’t working. And, yup, I couldn’t order an Uber […]
CONTROVERSY: Why the average Colin Kaepernick Nike ad is actually highly effective
Let’s start at the beginning: Colin Kaepernick is the football player who started kneeling during the national anthem to raise awareness of racial injustice which created a controversy a few years ago and continues to do around the NFL today and from the White House. […]