What’s short-form video, and why should you care as a brand? Let me show you how they can be created to drive success.
Search Results for: Instagram Stories
Name dropping: How to handle names in articles on second reference?
This article discusses how to handle names of people quoted in articles and specifically what the styles are for second reference of the name.
Media coverage featuring Christoph Trappe
Christoph is the director of content strategy at Growgetter, where he runs the company’s content strategy program for external marketing as well as clients. He has led teams of journalists, content creators, strategists, and designers in his career to drive results successfully. Today, he’s a […]
The Art of Real-Time Marketing: Capturing Opportunities in the Moment
Stay ahead of the competition with real-time marketing. Discover the importance and impact of it with insight from David Meerman Scott.
Podcast: What does authentic marketing in the age of AI look like?
A look at what authentic marketing is and how you can still do it, even as artificial intelligence is taking over some pieces of marketing.
Boosting Your Authority Through a Video Blog
This article discusses how to use the content strategy of running a video blog as part of your overall content operations.
What are the top skills for marketers?
This article looks at the top skills for marketers to master. Certainly, not all these can be mastered by one person, but here they are.
How to create audiograms for podcasts
One way to promote your podcast is to turn clips from the podcast into video-type clips – aka audiograms. This article discusses how to use them and what tools to use.
Where do ideas in content strategy come from?
Ideas are essential in good content strategy. In this article I discuss how we can come up with ideas and how we can spot them to use in our content.
Most common marketing job descriptions templates
Here, I share a number of common marketing job descriptions they can help you build your team.
Leave an impression: How to be a good podcast guest
This article shares best practices on how to be a good podcast guest. Yes, you need to know what you are talking about, but what else?
Should my brand create videos for TikTok trends?
This article discusses how I use TikTok trends to create fun and on-brand videos on that platform as well as use them elsewhere.
Connect with Your Audience: The Magic of Business Storytelling
This article discusses what business storytelling is and how you can use it to drive awareness of your company and services.