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In the good ole days, a person had to play the role of podcast summary generator. Listen to the podcast, transcribe it, and create a manual, painstakingly put-together summary. Today, technology can help us summarize our audio and video podcasts and make the content creation process even more efficient.
Let’s see how a podcast show notes generator works in practice.
Specifically, in this article, I discuss the following:
- Benefits of using a podcast summary generator
- How a podcast summary generator works
- Tips for optimizing podcast summaries for SEO
- Why podcast summaries are important for content performance strategies
- Choosing the right podcast summary generator for your needs
Benefits of using a podcast show notes generator
The benefits include eliminating the manual process of listening and documenting what is being said on a podcast episode. A podcast summary generator program listens to the podcast audio for you and then comes up with the highlights. For example, here’s how that looked for me from a podcast episode on audio branding:
From there, when I publish the episode, I can easily use the AI-generated summary to overview what is being discussed in the episode. This is especially helpful as conversations can be quite organic and cover topics and areas that weren’t necessarily planned ahead of the live stream or recording of the episode.
In Otter.ai, you can click on each topic section to get more details, and the transcript will scroll automatically to the spot with even more information.
From there, you can decide how much more you want to do with the different topics regarding writing additional content, using quotes, etc. Clicking on the keywords in at the top of the transcript can even get you quotes on those specific topics in seconds.
Read next: Podcast SEO: How podcasts help you rank in search
How a podcast summary generator works
AI transcriptions aren’t new, but the summary and ease of finding specific content make this next level more powerful for creators. In a nutshell, here’s how the process work:
- Upload your video or audio file to Otter.ai or a similar tool
- AI transcription processes
- You may have to name the speakers as they are often listed as Speakers 1, 2, etc.
- Summary and highlights get created
- You can use the summary to find quotes, etc.
Tips for optimizing podcast summaries for SEO
Years ago, the theory was that posting entire transcripts could help SEO. Maybe it did to an extent. But transcripts of conversations aren’t really optimized for SEO. They are just the ongoing stream of what people say. And conversations can be all over the place.
But having these summaries and the quick ability to find quotes and content that can answer specific search queries can be found quickly. That can help with ranking in search. Of course, don’t forget to do your keyword analysis so you know what terms and content to look for.
Read next: Building a team: Organizational structure in marketing
Why podcast summaries are essential for content performance strategies
To drive content performance, we must get the most out of our content. That often means going beyond the one-channel publishing model. Sure, a podcast might be a great way to drive results, but why not live stream it as well? And then, once it’s in the can, how about using pieces of it for other channels and other purposes, including:
- Social media
- Email newsletters
- SEO-driven articles
- And more…
And that’s where AI-generated podcast episode summaries can be so helpful. The less time content strategists spend on the mundane and manual, the more time and brain power they can use on the creative and strategic.
Choosing the right podcast summary generator for your needs
There are certainly plenty of options available – including Otter.ai – in the market, so consider looking at the following:
- How do you want to use it? Do you upload files after the fact, or do you want/need them to record as you are recording?
- Ease of use. With the sea of tech solutions available, we can expect that the one we pay for will be easy to use. Period.
- Cost and budget. Pricing can be all over the place, so look at what works for your budget and by keeping the other requirements in mind.
Overall, a podcast summary generator can be helpful, especially when you are creating podcast episodes that you want to get the most out of.