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One way to learn new strategies or get inspired by ideas is to read other B2B marketing blogs. Which ones do I draw inspiration from and why? Let’s take a look, but first, the obligatory definition:
What is B2B blogging?
A B2B blog strategy usually involves companies sharing informational and educational content to raise their thought leadership and awareness level in the industry. B2B blog content can be for all stages of the funnel and is designed to engage prospective buyers. Though it is often associated with top-of-the-funnel activities and SEO strategies.
Many blogs are now branded under Insights or Learn sections, so they should deliver what the headings promise. The ones I recommend do! Fractional CMO and thought leader Neal Schaffer invites visitors to join 13,000 others to sign up to get his advice via email. That’s exactly what good B2B marketing blogs do: They become your inspiration and advisor.
How often should B2B marketers post a blog post? On an ongoing basis, for sure, so that at least means good blogs aren’t going months without new articles. Does it have to be every day? Or even every week? Maybe not, but it should be more than once a quarter. The depth of the topic can also play a part here. But long story short, I can’t consider sharing a B2B marketing blog as a recommendation if there aren’t at least somewhat recent posts.
The B2B marketing blogs to read and why
Let’s look at the list – in alphabetical order of B2B marketing blogs you might want to look at and subscribe to!
ChiefMarTec by Scott Brinker
MarTech is hard enough to keep track of, and Scott’s blog always offers tips on how to think about marketing technology and the current landscape.
Grow by Mark Schaefer
Mark certainly has been an inspiration over the years with his books and weekly blog posts – many drawing on personal experiences and sharing his unique experiences to help marketers do better work.
Growgetter
Yes, I work there and author many of the posts, but I also like to stand behind my work, so I invite you to check out this growth marketing blog. A good mix of content types between articles, podcasts, and downloadable assets!
HubSpot
So much content covering many different topics and areas.
The Marketing Insider Group
Lots of informational content and topics that might not be top of mind (inspiring!) on an ongoing basis.
Neal Schaffer
Neal continues to cover the gamut of content – from email, social to everything in between. Super actionable and helpful.
Orbit Media
Andy Crestodina’s blog promises to offer practical tips and it certainly does. Andy is often one of the first to share how to try new things:
- How to include other voices in blogs posts – Andy tells you.
- Using AI to build personas – check.
- And the list goes on and on.
The Podpage Blog
What Brenden Mulligan has built over with his podcast website builder is quite amazing, and the blog holds up to that level of innovation—an ongoing stream of useful information for podcasters.
The Scriptorium Blog
If you want to learn about content operations, this blog offers a mix of tips – including articles, webinars, and more.
So, those are some B2B marketing blogs you can draw inspiration from to level up your marketing career. Which other ones should make the list? Leave your recommendation as a comment on my LinkedIn post here.
Remember, they should be educational, know what they are talking about, and have recent posts. (There were many blogs with good content, but the content is older, and the blog is clearly abandoned, so I didn’t recommend those here.)