Which marketing books to read or not to read is actually a harder decision than it might sound. There certainly are plenty of bestsellers out there. Some are the right ones for you and some might not be. So with that, here are 12 marketing books to read, according to me, and why.
Let’s take a look…
Voice marketing is certainly a topic marketing teams need to consider and the authors of “Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement” do a great job explaining and teaching this topic.
Writing for Humans and Robots
Maddy Osman’s book “Writing for Humans and Robots” is a great read to understand and learn how all content creation today needs to keep the different audiences in mind. And that includes people and machines.
Email Marketing Rules
Chad White’s “Email Marketing Rules” is just full with useful tips that you can use today in your email marketing. It’s a quick read and it’s easy to jump between different rules as you see fit for your specific needs.
Going Live: Live-streaming your podcast
In my book “Going Live,” I discuss why and how you should livestream your podcast for additional reach and success.
Amazon FBA, Dropshipping Shopify, Social Media & Affiliate Marketing
Steven Sparrow’s book “Amazon FBA, Dropshipping Shopify, Social Media & Affiliate Marketing” is a really good overview of drop-shipping and affiliate marketing. While not all teams will want to make those strategies part of their implementation, it’s worth considering for some teams and businesses.
The Web3, Metaverse and AI Handbook
Mitch Jackson gives us a quick overview of what we need to know to understand Web3, the Metaverse and even in AI in his book.
Belonging to the brand
Mark Schaefer talks about the importance of community for companies in his book, “Belonging to the Brand.”
Reinvent your business online
John Weiler’s “Reinvent your business online” gives some great tips on the basics of digital marketing for any business.
Melanie Deziel’s “Prove it: Exactly how modern marketers can earn trust” reminds us of the importance of building trust with our consumers and target audiences.
The Content Puzzle
Andi Robinson shares in “The Content Puzzle… and the missing piece” the different areas that need to be considered in a good content strategy. She also discusses how specific situations and tactics can differ from team to team.
The Fundamentals of Brand SERPs for Business
Rethink Lead Generation
Tom Shapiro’s book “Rethink Lead Generation” is full of good information on how to get more out of your lead generation efforts today.
There certainly are more books to consider and you can view my entire list of book recommendations in my Amazon Store.