Be prepared now: What’s crisis ready?

Melissa Agnes of the Crisis Ready Institute joins me on “The Business Storytelling Show” to discuss how brands can be ready for a crisis before it happens. This is not about crisis management but how brands can be more proactive once something happens.

• What’s being crisis ready?
• Communication during a crisis
• The unexpectedness of crisis
• Communication channels to be crisis ready
• The role of perception
• How do you learn to be crisis ready?
• Thinking through scenarios
• The role of spokespeople
• Building relationships with media