Be prepared now: What’s crisis ready?

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Melissa Agnes of the Crisis Ready Institute joins me on “The Business Storytelling Show” to discuss how brands can be ready for a crisis before it happens. This is not about crisis management but how brands can be more proactive once something happens.

  • What’s being crisis ready?
  • Communication during a crisis
  • The unexpectedness of crisis
  • Communication channels to be crisis ready
  • The role of perception
  • How do you learn to be crisis ready?
  • Thinking through scenarios
  • The role of spokespeople
  • Building relationships with media
crisis ready book


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