What’s a Google Optimize alternative?

Trappe Digital LLC may earn commission from product clicks and purchases. Rest assured, opinions are mine or of the article’s author.

Google Optimize was a testing tool that allowed you to make data-driven decisions based on user behavior on your website. Then, Google decided to shut it down. So, months later, people are still looking for a Google Optimize alternative.

One option is VWO, which bills itself as a Google Optimize alternative and offers the following:

  • Sessions recordings
  • Heatmaps
  • Funnel analysis
  • Segments
  • And more…

Google Optimize alternative WVO

Pricing is based on the number of monthly users tracked, so VWO is cheaper for smaller sites and gets more expensive as your website grows. But in theory, you will also be making more money from more users!

Read next: How to Use Data to Make Decisions: A Guide for Success in Content Strategy

Of course, the question usually arises: Do you really need to test your website traffic? Do we need to spend the time looking for a Google Optimize alternative? Once you reach a certain level of traffic through your content marketing and SEO strategies, yes, absolutely, you will want to know as much as you can. With that knowledge, you can then optimize the user funnel and guide visitors to a purchase that’s good for them and you.

Try it here.



Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Listen to my podcast