Estimated read time: 3 minutesIt’s that time of the year, when families are together around the Christmas tree, children get gifts they need want and where stories are made lived. (OK, I’ve used my allowance for strike-thru effects for the year. Ha) Seriously, though, I still remember […]
Category: Strategies
Let’s stop the Call to Action Madness!
Estimated read time: 2 minutes“I can’t remember all the Calls to Action I’m supposed to follow. Everyone wants me to do something. So I tweeted instead.” – @ctrappe Everyone wants us to do something: Click here Buy this now Open my email, please Follow me […]
Be aware of the experts who can’t do any of what they are talking about!
Estimated read time: 2 minutesThere certainly are enough self-proclaimed content marketing experts out there. They seem to have forgotten that you aren’t an expert until some other people call you one. “You are an expert when other people call you one.” – @ctrappe Click To Tweet […]
How to share better content for Breast Cancer Awareness Month (and in general)
Estimated read time: 5 minutesBreast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. […]
105-year-old hospital volunteer asks for Retweets while advocating for volunteerism
Estimated read time: 3 minutesOlive Dodds, 105, volunteers at Toronto East General Hospital and while she’s not on 9-year-old Twitter herself, she was happy to remind others that she’s “still going strong as a volunteer” even at age 105. Ms. Dodds knits dolls with Toronto East […]