The rise of social voice messages: LinkedIn voice Message, Twitter voice message

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LinkedIn voice messages – sometimes called LinkedIn voice notes – are a great way for people to reach out differently and stand out in LinkedIn inboxes. The same functionality is now also available as a Twitter voice message. Let’s take a look at how both work.

Audio is certainly a great way to build connections and we’ve discussed and using voice messages for important connections can help you stand out.

Read next: Unlock the Magic of Short-Form Audio in Your Marketing (Tips)

How to send LinkedIn voice messages

LinkedIn voice messages are basically a voice memo or voicemail. It’s really just like leaving a message on an answering machine, but in somebody’s LinkedIn inbox.

Audio content – podcasts, Clubhouse, Twitter Spaces – has been top of mind. This is another way to stand out through audio, but unlike the aforementioned examples, LinkedIn voice messages are typically one-to-one communications.

Here’s how to send a LinkedIn voice note, which is not to be confused with LinkedIn Audio. Go to the profile of the person you want to message. Click on sending them a message. In your message options there’s now a microphone to record that message:

Click on that to start.

Hold the button and record your message.

Then send. You can also redo it.

That’s it. Easy breezy.

Read next: How can I set up a LinkedIn newsletter?

How to send Twitter voice messages

It’s very similar to LinkedIn. Just go into the direct message for the person you want to talk to.

Twitter voice message

Click on the audio icon from the mobile app. It’s not currently available from desktop. Then record up to 140 seconds.

Twitter voice message recording

You can review and rerecord before sending.

Things to consider for social media voice memos

In general, I’m not a fan of voice memos or answering machine messages. I will not listen to mine and just call the person back.

“I left you a 10-minute voicemail, Christoph. Any questions?”

“I don’t listen to voicemails.”

The greeting on my phone even says to please call me.

Firstly, many ramble on and on. So if you must leave voicemails or LinkedIn voice messages, keep it short. Get to the point.

Secondly, they are too linear. I can’t skip ahead because who knows they might say something important. As journalists would day, don’t bury the lede.

Thirdly, who says I can listen to it. It’s often easier to read text communications than listen to audio. I may have to turn my computer speakers on or put in headphones.

Reading a text or email that’s to the point is often easier.

But here’s the thing and why you should try LinkedIn voice messages  – especially if you are a sales person sending messages on LinkedIn:

Voice memos on LinkedIn are still new and hardly anyone does them. They can help you stand out.

I’ve sent a few and if nothing else people have taken notice. They usually mention that it’s the first time they received a LinkedIn voice message.

As far as I can tell they have to be truly personalized. You can’t import recordings that you are using for a bunch of people.

Audio content can help us stand out. After all, people can hear us and that’s different from reading. It can be more personal when done well. Try this message function on LinkedIn and see if it helps with your goals.


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